{"id":116173,"date":"2026-05-13T05:48:39","date_gmt":"2026-05-13T05:48:39","guid":{"rendered":"https:\/\/packaging-journal.de\/?post_type=vimeo-video&#038;p=116173"},"modified":"2026-05-13T10:10:32","modified_gmt":"2026-05-13T08:10:32","slug":"circular-economy-as-standard-beatrix-praeceptor-greiner-packaging-interpack-2026","status":"publish","type":"vimeo-video","link":"https:\/\/packaging-journal.de\/en\/vimeo-video\/kreislaufwirtschaft-als-standard-beatrix-praeceptor-greiner-packaging-interpack-2026\/","title":{"rendered":"Circular Economy as the Standard: Beatrix Praeceptor, Greiner Packaging | interpack 2026"},"content":{"rendered":"<p>Beatrix Praeceptor, CEO of Greiner Packaging International, sees the packaging industry facing a fundamental transformation. At interpack 2026, the long-established Austrian company will be presenting concrete solutions for sustainable packaging under the motto \u201eDriving the Circular Revolution\u201c.<\/p>\n<h3>From Invitation to Drive<\/h3>\n<p>\u201eA few years ago, we started with \u201aJoin the Circular Revolution\u2018. That was an invitation to all our partners along the value chain,\u201c explains Praeceptor. \u201eWe now see ourselves as drivers of this transformation.\u201c This development reflects the company's increased self-awareness, having operated as a family business for over 150 years.<\/p>\n<p>Greiner Packaging is showcasing several World Star Packaging Award winners. The \u201eCubo\u201c, for example, optimises logistics through its shape, allowing for 15 percent more cups per truck load. The \u201eClick-in Sealing Lid\u201c reduces components and assures the consumer of a securely sealed container with an audible click.<\/p><div class=\"packa-in-post-alle packa-entity-placement\" style=\"text-align: center;\" id=\"packa-388030718\"><div id=\"packa-1580170021\"><a data-no-instant=\"1\" href=\"https:\/\/packaging-journal.de\/en\/newsletter\/\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"PJ Self-promotion English 03\"><!--noptimize--><img src=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png\" alt=\"\"  srcset=\"https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03.png 840w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-300x75.png 300w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-768x192.png 768w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-18x5.png 18w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-332x83.png 332w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-664x166.png 664w, https:\/\/packaging-journal.de\/wp-content\/uploads\/2026\/01\/PJ-Eigenwerbung-English-03-688x172.png 688w\" sizes=\"(max-width: 840px) 100vw, 840px\" width=\"840\" height=\"210\"  style=\" max-width: 100%; height: auto;\" \/><!--\/noptimize--><\/a><\/div><\/div>\n<h3>K3 Series and the Eurovision Cycle<\/h3>\n<p>The K3 series, which combines cardboard and plastic, is particularly innovative. \u201eThe cardboard gives the product rigidity, allowing us to minimise the amount of plastic,\u201c explains Praeceptor. These self-separating packaging solutions received family certification from Recyclas.<\/p>\n<p>A concrete example of a functioning circular economy is provided by the cooperation with OMV for the Eurovision Song Contest in Vienna. \u201eWe have an Austrian closed-loop cooperation with the Austrian recycling agency,\u201c reports Praeceptor. The material is collected, sorted, re-granulated, and processed into new cups \u2013 with a chip to track the cycle.<\/p><div id=\"packa-2645480084\" class=\"packa-inhalt packa-entity-placement\"><!--noptimize--><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-2686439340972671\" crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\" style=\"display:block;text-align:center\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-2686439340972671\" data-ad-slot=\"6171251825\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><!--\/noptimize--><\/div>\n<h3>Vision: Circular economy as an industrial standard by 2030<\/h3>\n<p>Praeceptor's vision for the future is clear: \u201eMy wish would be that by 2030 we no longer have to talk about the circular economy. It must become an industrial standard.\u201c She compares this to food safety \u2013 you are either compliant or not on the market.<\/p>\n<p>Greiner Packaging is demonstrating that sustainable packaging solutions are already market-ready. The challenge now lies in widespread market introduction and establishing the circular economy as an inherent industry standard \u2013 not as a differentiator, but as an entry barrier.<\/p>","protected":false},"excerpt":{"rendered":"Circular economy as the standard, not a special service: Beatrix Praeceptor (Greiner Packaging) will be presenting practical, tried-and-tested solutions at interpack 2026 \u2013 from the award-winning Cubo packaging to the Eurovision cooperation with a closed material cycle, including a tracking chip.","protected":false},"author":7,"featured_media":116175,"comment_status":"closed","ping_status":"closed","template":"","format":"video","meta":{"_acf_changed":false,"__cvm_playback_settings":{"title":0,"byline":0,"portrait":0,"loop":0,"autoplay":0,"color":"24A27F","dnt":0,"aspect_ratio":"16x9","width":1200,"max_height":0,"video_position":"below-content","video_align":"align-left","lazy_load":false,"play_icon_color":"#FF0000","volume":25,"playlist_loop":0,"aspect_override":false,"start_time":0,"muted":false,"background":false,"transparent":false,"allow_override":false},"__cvm_video_id":"1191793105","footnotes":"","_links_to":"","_links_to_target":""},"vimeo-videos":[60555],"vimeo-tag":[61256,61193,60546,60533,60092],"class_list":{"0":"post-116173","1":"vimeo-video","2":"type-vimeo-video","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"vimeo-videos-packaging-solutions","8":"vimeo-tag-greiner","9":"vimeo-tag-interpack-tv-2026","10":"vimeo-tag-nachhaltigkeit","11":"vimeo-tag-packmittel-und-packstoffe","12":"vimeo-tag-english","13":"cs-entry","14":"cs-video-wrap"},"acf":[],"vimeo_video":{"video_id":"1191793105","uploader":"packaging journal","uploader_uri":"\/users\/109467054","published":"2026-05-13T05:48:39+00:00","_published":"May 13th, 2026","updated":"2026-05-13T08:08:12+00:00","title":"Circular Economy as the Standard: Beatrix Praeceptor, Greiner Packaging | interpack 2026","description":"Beatrix Praeceptor, CEO of Greiner Packaging International, discusses how the company is driving the circular revolution in packaging. Together with J\u00f6rg Sauber, Global Marketing and Innovation Director, she presents award-winning solutions like the Cubo logistics-optimized packaging and the K3 self-separating cardboard-plastic combination. The interview covers Greiner's comprehensive approach to reduce, reuse, and recycle, including their collaboration with OMV for the Eurovision Song Contest cups made from recycled polystyrene. Praeceptor envisions a future where circular economy becomes the industry standard, not a special feature. The discussion highlights practical examples of how sustainability, functionality, and cost-effectiveness can be balanced in modern packaging solutions. #interpack #packaging #sustainability #circulareconomy #greinerpackaging #recyclable #innovation","tags":[],"duration":965,"_duration":"16:05","thumbnails":["https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_100x75?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_200x150?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_295x166?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_640x360?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_960x540?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_1280x720?&r=pad&region=us","https:\/\/i.vimeocdn.com\/video\/2156928302-83738af2a7e8f149229bb7e3f0aa4fdf904e491e8919924858d1f3795135af20-d_1920x1080?&r=pad&region=us"],"stats":{"comments":0,"likes":0,"views":0},"privacy":"public","view_privacy":"anybody","embed_privacy":"public","size":{"width":1920,"height":1080,"ratio":1.7800000000000000266453525910037569701671600341796875},"type":"video","uri":"\/videos\/1191793105","link":"https:\/\/vimeo.com\/1191793105","embed_url":"https:\/\/player.vimeo.com\/video\/1191793105?h=905f6a4c46"},"_links":{"self":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video"}],"about":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/types\/vimeo-video"}],"author":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/comments?post=116173"}],"version-history":[{"count":5,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116173\/revisions"}],"predecessor-version":[{"id":116179,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-video\/116173\/revisions\/116179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media\/116175"}],"wp:attachment":[{"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/media?parent=116173"}],"wp:term":[{"taxonomy":"vimeo-videos","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-videos?post=116173"},{"taxonomy":"vimeo-tag","embeddable":true,"href":"https:\/\/packaging-journal.de\/en\/wp-json\/wp\/v2\/vimeo-tag?post=116173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}