Prodinger celebrates its 100th anniversary and welcomes new CEO
The Prodinger Group celebrates its 100th anniversary on 1 July and welcomes a new CEO, Markus Ettlin, who will now be at the operational helm of the family business.
1 July 2025
Managing Partner Steffen Prodinger (left) with his designated CEO Markus Ettlin (right) at the company headquarters in
Coburg. (Image: Prodinger)
The Prodinger Group, headquartered in Coburg, Upper Franconia, celebrates its 100th anniversary on 1 July. At the same time, the company welcomes a new CEO, Markus Ettlin, who is now at the operational helm of the family-run company.
Markus Ettlin replaces Steffen Prodinger as CEO, with the latter remaining active in the company as Chairman of the Board. Until the end of the year, Markus Ettlin will get to know the Group in all its facets as Co-CEO alongside Steffen Prodinger before he then takes over as CEO. assumes sole operational responsibility from 1 January 2026. Born in Dortmund, he and his family will move the centre of their lives from Hamburg to Coburg in order to be able to work directly from the Upper Franconian headquarters.
(Image: Prodinger)
„We want to further raise Prodinger's profile as a highly professional, reliable and innovative partner in the industry. I see three guiding principles for our journey: Firstly, a stronger market and customer focus - close to demand, fast in implementation. Secondly, a transparent management culture based on trust. And thirdly, the systematic further development of our teams and structures - with a clear focus on value creation, quality and sustainable growth.“
Markus Ettlin
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The fact that Markus Ettlin has exactly the right mindset for Prodinger is demonstrated not least by his professional background: „In my career to date, I have been able to help shape two exceptional family businesses: Heinemann Bros. in Hamburg - a fifth-generation company with almost 150 years of history and Gauselmann, a second-generation company with almost 70 years of tradition. These experiences have taught me how valuable family structures are - with all its peculiarities, with the responsibility of preserving our heritage and at the same time courageously shaping the future. I know this world. And I value it deeply.“
This special knack for family businesses also convinced Steffen Prodinger, among others. For him, the appointment of a new CEO was the next logical step in the Group's development.
„In my role as CEO, I made the decision to consciously step aside in order to work on the company in a much more focussed way again in the future instead of being directly involved in operations.“
Steffen Prodinger, Managing Partner and Chairman of the Board
To mark the 100th anniversary of the Prodinger Group at each of the five main locations anniversary family celebrations take place.
