News and impulses for the packaging world.

UK reviews certification requirement for recycled plastic packaging

The aim is to tighten the evidence requirements for the UK's Plastic Packaging Tax and curb erroneous or fraudulent recycling claims.

Packaging machinery construction reaches record value 2025

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Packaging design and marketing

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Hershey's Combines Packaging Design with Pokémon Collectibles

The campaign shows how packaging is increasingly being used as an interactive marketing surface.

Calbee simplifies packaging design due to supply chain issues

Brown packaging with white digital print

Bitburger launches limited edition World Cup collector's cans

Heinz with innovative 1-litre bottle

Unilever focuses on packaging innovation for deodorants

Bitburger launches limited edition World Cup collector's cans

Meander packaging for sensitive electronics

Trade fairs and exhibitions

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Columns

Columns

Packaging users | Irony in the luxury segment

Sonja Bähr | Packing alone is not enough!

Packaging users | Repackaging at the turn of the month