Tetra Pak is making a digital version of its Coconut Handbook available. Since the print version was published in 2016, the detailed guide to the production, marketing and distribution of coconut products has become a reference work for more than 1,000 customers and experts.
„Our customers appreciate the diverse knowledge and the latest insights that the book provides them with. Because both help them to open up new business opportunities. The positive response and the prospect of further market growth have inspired us to publish the book now. accessible online to make,“ says Samit Chowdhury, Cluster Marketing Services Director, Tetra Pak.
Market opportunities with coconut drinks
Coconut drinks are gaining in popularity. Packaged coconut water alone recorded a 22 per cent increase in global production volumes between 2013 and 2016. And the curve is pointing upwards. As this is still a young market, growth is expected to develop strongly. Revenues are expected to rise to around 3.4 billion US dollars by 2019. (Data: Euromonitor International)
[infotext]The English language manual is the result of Tetra Pak's 20 years of experience in coconut processing and the research findings from its Coconut Knowledge Centre (Coconut Knowledge Centre) in Singapore. Interested parties can order the book at http://www.coconuthandbook.tetrapak.com read online [/infotext].
