Paper-based packaging is becoming increasingly important in the food industry worldwide. According to a recent analysis by GlobalData, consumer environmental awareness and regulatory pressure are driving the so-called paperisation trend.
The use of paper-based packaging in the food industry is increasing worldwide. This is the conclusion reached by the market research company GlobalData, which has observed a growing demand for sustainable and environmentally friendly packaging solutions. Consumers are increasingly focussing on recyclable and compostable packaging, while manufacturers are aligning their production and packaging processes more closely with sustainability goals.
Alternatives to plastic in demand
According to GlobalData, materials such as paper, cellulose and moulded fibres in particular are coming into focus, as they are considered to be more resource-efficient than plastics. Packaging solutions based on these materials are increasingly being used as an alternative to conventional plastic packaging, particularly in the food sector.
GlobalData points to specific market launches that underline the trend. In November 2024, for example, Mars Australia launched a paper-based squeeze pack for tomato sauce under the MasterFoods brand. The packaging is recyclable and, according to the company, contains significantly less plastic than conventional variants. In Europe, Mondelēz International, together with the Saica Group, introduced paper-based packaging for multipacks of confectionery, biscuits and chocolate in June 2024. The project is part of the aim to make flexible packaging fully recyclable.
Consumers want recyclable packaging
Consumer surveys also support the trend. According to a GlobalData survey, 73 per cent of respondents consider recyclable packaging to be a decisive or desirable criterion when buying food. At the same time, legal requirements are increasing the pressure on manufacturers to use sustainable alternatives.
GlobalData cites Canada as an example, where the government has extended the ban on certain single-use plastics. Similar developments can be observed in Asian countries such as China and India, which are gradually banning single-use plastics and promoting sustainable packaging solutions. These regulatory measures are accelerating the switch to paper and fibre-based packaging.
According to GlobalData, the paperisation trend is opening up new opportunities for manufacturers to further develop their packaging, strengthen their brand positioning and meet regulatory requirements. At the same time, the pressure to innovate and implement sustainable materials and new packaging formats on an industrially scalable basis is increasing.
Source: GlobalData
