Winner in the food category at the Pentawards 2018: rice packaging with polar bear design

The polar bear is laughing: the sympathetically drawn animal is intended to advertise the unspectacular rice product inside the packaging. (Image: Pentawards)

Winner in the food category at the Pentawards 2018: rice packaging with polar bear design

The polar bear is laughing: the sympathetically drawn animal is intended to advertise the unspectacular rice product inside the packaging. (Image: Pentawards)