Founded back in 1954, colordruck Baiersbronn today supplies a comprehensive range of innovative, sophisticated packaging solutions of the highest quality, functionality and cost-effectiveness.
With state-of-the-art technologies, the distinctive expertise of more than 250 qualified employees and a responsible approach to people and the environment, the family business has developed into a trend-setting packaging service provider.
Wilhelm Mack, the founder and managing partner of colordruck Baiersbronn W. Mack GmbH & Co. KG, set the course very early on in the direction of Packaging printing. Born in May 1919 as the son of a typesetter, Wilhelm Mack began an apprenticeship in 1933. Apprenticeship as a lithographer in the company that he would later take over. The product range of the classic lithographic printing company with around eight employees included paper, labels, razor blade covers, brochures and posters.
In the 1960s, the pioneering switch from paper to packaging printing and finally the Specialisation in cardboard packaging. The fundamental decision in favour of technological change proved its worth: in the years that followed, the company continued to invest wisely in technology, building fabric and employee training and development.
Development characterised by success and recognition
A key milestone in the company's history was represented by the New building with 8,300 square metres including the complete renewal of the printing press park and the logistics for the raw material in 1997.
Further expansion has also taken place gradually in the company's recent history:
- In 2008, colordruck Baiersbronn invested around ten million euros in an extension for the growing company and centralised the entire logistics on 1,700 square metres.
- In 2009, the company built its own Packaging Service Centre (PSC), which enables the fully automated packaging of customer products. The inauguration of the 1,700 square metre PSC marked the company's final step from packaging printer to packaging service provider.
Since then, the company has been able to outsource the entire packaging process for its customers to Baiersbronn as well as the logistics to the PoS. - In 2010, the family-owned company invested eight million euros in three identical printing presses, and further systems were installed in the following years.
This, among other things Folding carton companies certified according to Global Standard Packaging and HACCP is one of the most modern packaging specialists in Europe and offers the best conditions in terms of product safety and hygiene for packaging confectionery and food, as well as personal care and pharmaceutical products, promotional items and other general cargo.
[infotext icon]In the holiday region of the Northern Black Forest The family business colordruck Baiersbronn - one of the most innovative packaging service providers in Europe - is located in an idyllic setting. The company is characterised by historical milestones and extremely progressive development. In keeping with its corporate values of partnership, flexibility and sustainability, the packaging expert proves time and time again that consistently practised values make a difference[/infotext].Guideline for all actions
The high investment volume is not only based on the successful business activities of the family company, whose senior boss was present in the business every day until the onset of his illness in 2007. Wilhelm Mack died in 2011 at the age of 92.
The owner family, which is closely involved in the management of the company, continues to reinvest every profit in the company to this day. In the more than 60-year history of colordruck Baiersbronn, three values have always characterised the company's consistently lived values Corporate philosophy: sustainable management, maximum flexibility and close partnership.
„Of course, we feel committed to our father's will, but colordruck Baiersbronn has always looked to the future - after all, we are one of the technology leaders in Europe,“ say the four partners, Daughters of Wilhelm Mack, the new old corporate philosophy.
So close to nature
In all further developments, the management and owner family paid particular attention not only to the preservation and expansion of jobs and technology, but also to the careful treatment of nature. The Sustainability concept includes the generation of heating energy as well as the cooling of the buildings, print production including cardboard and inks, exhaust air and noise.
This is also reflected in the Logo The tree is reflected in the design: the spruce with a sketched tampon, which used to be used to colour the printing blocks, integrated in a broken circle that symbolises the character of a „C“ in a paper web. The tree in combination with the fresh green reinforces the symbolic power and stands for ecology, sustainability, closeness to nature and the Black Forest. The dark blue stands for tradition and equally emphasises attributes such as trust and efficiency.
Development characterised by success and recognition
On a production and storage area of around 30,000 square metres, the company produces around one billion perfectly shaped packages per year. Well-known customers from the food, confectionery, pharmaceutical and non-food sectors have already been won over by Smart packaging solutions position itself impressively. A key success factor for the long-established company is that it has invested in exactly the right production machinery and processes.
Top companies think and act lean. This way of thinking has been internalised: with driverless transport systems and pioneering solutions such as the e-business platform DesignYourPackaging the company was honoured with the GC Management Award for efficiency and success at the prestigious 24th GC Leadership Symposium at the end of March 2017.
Armed for the latest packaging trends
With an HP Indigo 30000 Digital Press and a Highcon Euclid III cutting and creasing machine, the quantum leap into the world of digitalisation took place in 2016. Digital packaging production. The HP Indigo 30000 is the tried-and-tested digital printing press specifically for the production of folding cartons. It impresses with its high production output in the 75 x 530 millimetre format and can process a wide variety of materials. The Heidelberg Primefire 106 was installed at the beginning of 2018 as the world's second system of what is currently probably the best sheetfed digital printing press in the 3b format of 75 x 1,060 millimetres.
New zeitgeist - towards authenticity, exclusivity and differentiation
Globalisation, digitalisation, innovative technologies and increasing consumer demands in terms of sustainability and individualisation are exposing packaging manufacturers to major changes. Ever since the advent of personalised photo gifts, e.g. in the form of mugs and other products, packaging manufacturers have also been enjoying Individually designed and personalised packaging great popularity.
The packaging specialist colordruck Baiersbronn has integrated this new zeitgeist towards differentiation and exclusivity into its corporate strategy in a pioneering way. In 2016, the strategic business division Packaging Digital (the digital packaging production with the webshop DesignYourPackaging) was founded and the previous business units Packaging Production (conventional packaging production) and Packaging Service (fulfilment).
Mass customisation (i.e. Customised mass production) enables companies to launch products on the market in large numbers with customised printed designs. The focus here is on customised packaging for start-ups, mock-ups, tests, trade fair samples, market launches, promotional products, seasonal packaging and, ultimately, product launches. from quantity 1. Whether classic address fields with first and last names or varying text variants - any desired text form is automatically and accurately embedded in the print image in the intended places.
Prepared for the challenges of the future
The packaging industry is characterised by extremely dynamic development. Consumers are rapidly changing their demands and habits. Added to this is the advance of globalisation, which is opening up and continually shifting borders. Family business is ideally equipped for change processes and faces the challenges of tomorrow with vision and understanding.
„Our packaging realises visions. As a family-run company, we work consistently on the continuation of our values and corporate goals, but also constantly on our innovative strength in order to be able to continue to operate successfully in the future,“ emphasises Managing Director Thomas Pfefferle.
