The question of packaging does not really arise with Easter eggs because they naturally have extremely stable and environmentally friendly packaging. Nevertheless, the European association of cartonboard and folding carton producers „Pro Carton“ asked consumers about their favourite packaging materials for „Easter eggs“.
According to the survey, around 90 per cent of respondents preferred Cardboard or folding box packaging, to wrap the mostly chocolatey treats called „Easter eggs“ for the festive season. This was the clear opinion of 2,030 consumers in Great Britain, who were surveyed by the British polling organisation Censuswide in March 2019.
Pro Carton sees earlier results confirmed
61 per cent of the study participants were even prepared to pay for a Environmentally friendly packaging to pay more. Among those aged 29 and under, the figure was as high as 76 per cent.
„The general public opinion in the UK on Easter egg packaging confirms our earlier findings: Consumers want environmentally friendly packaging and in many cases would pay more for it,“ assessed Tony Hitchin, General Manager of Per Carton the survey results.
Awareness of environmental problems has increased
Pro Carton interprets the figures to mean that awareness of Environmental problems has increased among consumers in recent years. According to the survey, 45 per cent see a progressive development, while only six per cent believe that packaging is less environmentally friendly today than it was a few years ago.
It also became clear that media coverage has an influence on purchasing decisions, Pro Carton also reports. 55 per cent of the interviewees reported that they were also influenced by the discussion surrounding Easter sweets. Plastic packaging were guided.
