If you want to gain a successful foothold in the market with your products, you need to think about the right product packaging in advance. It is important to test different packaging designs during the pilot phase in order to guarantee the optimum quality of the end product.
With the customised packaging design in the PackEx B2B App and resource-saving production, packaging can be customised flexibly and cost-effectively to meet demand. B2B customers can therefore react quickly to market requirements and order the optimum packaging with little effort.
Successful companies rely on market tests for product launches. Instead of asking potential customers, they test on actual customers to see whether they accept the offer. The advantages: Companies recognise whether their product is accepted on the real market, can Optimisation potential The product can be identified more quickly and thus respond flexibly to the wishes and requirements of its target group. This means that the product launch takes less time. Costs are saved.
React flexibly: Packaging on demand makes it possible
PackEx produces exclusively in small batches of up to 5,000 folding boxes - and thus offers good conditions for successful market tests. Thanks to the packaging-on-demand concept, the Worms-based company offers its customers demand-orientated procurement. From the very first packaging. "This is particularly advantageous when launching new products," explains Marco Dembowski, Head of Business Development & Corporate Communications at PackEx GmbH, because with Packaging-on-demand customers can reorder their packaging in small batches around the clock.
Another advantage: PackEx express production with the 72 hours delivery promise enable customers to launch their products on the market more quickly. This shorter time to market is a significant competitive advantage. PackEx's packaging-on-demand concept is also convincing when it comes to changes to the print on the folding cartons.
The virtual warehouse can be accessed around the clock using the PackEx B2B app. If, for example, the nutritional value tables on the outer packaging are no longer up to date, customers can replace the original design with just a few clicks.
"Regardless of whether the response is positive or negative - every product launch and the resulting market insights provide the opportunity to drive your own company forward."
Marco Dembowski, Head of Business Development & Corporate Communications at PackEx GmbH.
Resource-saving production: PackEx has got the hang of it
In addition, PackEx only produces environmentally friendly and recyclable packaging materials. As the production process is designed to minimise waste and start-up waste, there is hardly any waste in production. It works with lacquer cut-outs, combines customer orders on collated sheets and uses innovative production technologies such as the tool-free laser process.
As every product launch entails risks, PackEx advises you to consider the following tips:
- Test product designs with packaging in series quality:
In order to be able to draw conclusions about expected sales, PackEx recommends that companies test their customers' willingness to buy using differently designed packaging. This makes it easier to estimate the expected sales from a new packaging design. A comparison with the old packaging serves as a benchmark. This significantly increases the test's chances of success. - The Test the plan with a go-to-market strategy:
If you don't test your product, you can expect follow-up costs due to a lack of demand or sales. The PackEx tip is therefore to always start a pilot phase in which you develop a go-to-market strategy. You should therefore consider in advance what the USP and the specific customer benefits are, where your products will be available to buy and how your own customer service is organised. - Become a first mover and reduce time to market:
The first mover advantage is the advantage enjoyed by a company whose new product is the first to appear on the market. Among other things, it includes early market entry barriers and high "switching costs" as well as monopoly returns, as there is no other competitor on the market yet. In addition, pioneering companies usually have very loyal customers who act as multipliers. The PackEx recommendation: companies should become such a first mover. - Optimise the product launch iteratively on the basis of regular customer feedback:
PackEx advises to continuously gather customer feedback. This is because it is one of the best indicators for product launches. In this way, companies can see what requirements and needs their customers have and can respond quickly.
