Saving plastic is extremely important to Kaufland. The company has therefore developed new, innovative packaging for self-service meat. The packaging for self-service minced meat uses 70 per cent less plastic and has been available in over 30 shops in southern Germany since the beginning of October.
„We are proud that we have been the first food retailer to offer this sustainable, plastic-reduced packaging for minced meat since the beginning of October,“ says Robert Pudelko, Head of CSR Purchasing Germany. „Neither quality, content nor price have changed. Only the packaging has been optimised. This gives our customers the opportunity to join us in making a contribution to environmental protection and helping to close the recycling loop.“
About the packaging
Instead of a plastic bowl In future, minced meat will be Cardboard box which is only used with a thin plastic film is lined. Through the Separating cardboard and film the individual recyclable materials in the packaging can be recycled separately. The customer recognises a Note on the packaging, how the components need to be separated in order to optimise recycling. With the Packaging for minced meat new standards in the self-service meat sector.
In order to save plastic, Kaufland is continuously working with experts on the Development of new and the Optimisation of existing packaging. The new minced meat packaging is characterised by a significantly lower plastic content. Another advantage is that the carton is made from 100 per cent plastic. renewable raw materials which are controlled and certified by the FSC. Kaufland also favours recyclability for the plastic film used to line the carton and for the lid.
Further optimisations
By 2025 the company aims to reduce its own plastic consumption by at least 20 per cent reduce. The company is particularly focussing on its own brands. „Kaufland recycles old material in order to obtain new material,“ explains Pudelko. „We use the recycled PET granulate to produce packaging material for our own-brand products. For example, the bevola herbal bath bottle is made from 100 per cent recycled material.“ The packaging for K-Classic sunflower oil and K-Bio iced tea is also made from recycled material. recycled plastic manufactured. A „Packed more consciously“ logo on the packaging provides information about plastic reduction measures.
Source: Kaufland
