What requirements must packaging for confectionery and snacks fulfil in 2020? From 2 to 5 February 2020, ProSweets Cologne will showcase solutions that use less plastic, use renewable raw materials and are lighter and recyclable.
The annual trade fair in Hall 10.1 Supplier fair for the snack and confectionery industry was able to acquire a Visitor record were recorded: Over 21,000 trade visitors visited the supplier companies to find out about innovations in the industry, a plus of five per cent compared to the previous year. And over 70 per cent of the trade visitors surveyed stated that they had already made firm plans to visit in 2020.
„We currently have 103 exhibitors from the machinery and equipment sector in general, 40 participants in the packaging machinery sector and 80 exhibitors in the packaging and packaging materials sector,“ explains Peggy Krause, Communications Manager Koelnmesse. „Renowned exhibitors from all segments will be represented, including Döhler, GNT Group, Fuji Packaging, Ulma Packaging, Vemag Maschinenbau, Mesotronic and TLM Packaging.“
Less plastic, more renewable raw materials, lower pack weight and recyclability are the focus of the upcoming ProSweets. As the Sustainability of the packaging increasingly decisive for success at the point of sale, brand manufacturers in particular are increasingly pursuing one goal: As little packaging as possible, as much as necessary. Plastics that are difficult to recycle are gradually being removed from the product range, while at the same time more and more Alternative packaging materials such as compostable, paper-based and biodegradable materials are used.
Paper replaces plastic blister packs
The possible uses of paper, for example, are constantly being further developed. The latest innovations include Moulds made from 100 per cent recyclable lightweight paper, which are intended to replace plastic blister packs. They are folded in different ways by a rotating erecting machine of the latest generation. However, exhibitors will also be presenting fully recyclable or biodegradable films. Many of the new materials have the same mechanical Properties like conventional PET/PE laminated film and can be processed directly into individual and multipacks on flow-wrapping machines.
Material diversity will increase
„The industry is pursuing a range of approaches to design and produce packaging sustainably,“ says Micha Goes, Managing Director of the design agency Pacoon.
He assumes that the variety of materials will increase and that recycling technology will continue to improve. His team will be presenting the Special show Packaging „Function meets Design“ Concepts for the future.
It is often not possible to include all the information that consumers want on the packaging. This is where the Digitisation of packaging a further topic, which is organised under the motto „Extended Packaging“ is at the centre of the special show.
„Interaction-capable technologies based on digital codes such as Digimarc have the potential to expand packaging into multi-talented products,“ says Peter Roßkamp, Managing Director of DeTeMa.
The most innovative packaging is also once again honoured with the „ISM Packaging Award powered by ProSweets Cologne“ honoured. As usual, the ISM will be organised at the same time in the other Cologne exhibition halls. The International Confectionery Fair celebrates a milestone birthday in 2020: it is already taking place for the 50th time.
Source: Koelnmesse
