The Klingele Group, one of the leading independent manufacturers of corrugated base paper and corrugated board packaging, is launching a new uniform brand identity on 12 December 2019. In future, Klingele will operate under the umbrella brand „Klingele Paper & Packaging Group“, which will replace the previous name „Klingele Papierwerke“. The background to this is the Group's dynamic growth in Germany and abroad over decades, combined with numerous acquisitions and investments.
Brand relaunch for Blenk, V-Projekt and Ondunova
Klingele's four German corrugated cardboard plants, the paper mill in Weener and the subsidiaries Klingele Golfkarton (Nijmegen, Netherlands), Klingele Embalajes Canarias (Tenerife, Spain), Blenk and V-Projekt will operate under the new brand name in future. Blenk, V-Projekt and the Spanish company Ondunova near Barcelona are completing a Complete brand relaunch.
Under the Umbrella brand „Klingele Paper & Packaging Group“ Blenk will be categorised as part of the Klingele family with the addition of „Retail & Services Villmar“ and V-Projekt as „Individual Solutions Villmar“. The changeover for both companies will take place in the first half of 2020.
The Spanish Ondunova, which has been 100 per cent part of the Klingele Group since 2018, will retain its name for the time being. It will initially be rebranded in line with the Klingele corporate identity („A Klingele Company“). The Scandinavian Peterson Packaging, the Blue Paper paper mill in Strasbourg, the Smileypack webshop belonging to Blenk and Wondu (a digital printing brand belonging to Ondunova) will retain their established brand presence. In addition to Klingele, the Belgian VPK Packaging Group also holds a stake in Peterson Packaging and Blue Paper.
Wide range of environmentally friendly and efficient packaging solutions
In the run-up to their 100th anniversary With this new brand architecture, Klingele is now setting a new milestone in its positioning as an international supplier of environmentally friendly papers and packaging solutions. The Klingele Group's expansion began back in the 1960s with its entry into the paper business and its involvement in the Spanish market and has continued right up to the present day: as recently as 2019, Klingele acquired a stake in 50 per cent in the British company Onboard Corrugated Limited.
Through its corrugated board plants in combination with its subsidiaries and holdings, Klingele offers its customers the entire spectrum of corrugated board base papers and corrugated board packaging solutions - from large orders for trade and industry to special packaging in small batch sizes, in Germany and Europe. For example, the Wunsiedel processing plant (formerly Norpack) has made a name for itself as a provider of specialised solutions (including for the beverage industry and so-called wraparound packaging).
„We offer the presence of an international company, but at the same time we have retained the culture of a family business. We have maintained our high level of customer proximity, flexibility, the courage to innovate and competent advice from experienced experts who know their customers and their needs well. This offering is quite unique in our industry. However, our companies are not only united by cultural proximity, but also a high standard of quality. These shared strengths should become more visible through a standardised image; we are now laying the visual foundation for this with our new brand identity.“
Dr Jan Klingele, Managing Partner
Source: Klingele Papierwerke GmbH & Co. KG
