Campaign for the implementation of the reusable quota
However, according to an alliance of consumer, environmental and trade associations, large sections of the retail sector and major bottlers are boycotting the statutory reusable quota. The "Reusable Alliance" is therefore making concrete demands to Federal Environment Minister Svenja Schulze and is relaunching a consumer campaign.
11 August 2020
However, according to an alliance of consumer, environmental and trade associations, large sections of the retail sector and major bottlers are boycotting the statutory reusable quota. The "Reusable Alliance" is therefore making concrete demands to Federal Environment Minister Svenja Schulze and is relaunching a consumer campaign.
The corona crisis in particular has made it clear how important Regional supply structures and short distribution channels are. Regional bottling, short transport distances and multiple reuse protect the climate, conserve resources and ensure a sustainable, decentralised supply for consumers. Nevertheless, the reusable quota is not 70 per cent, as stipulated in the Packaging Act, but only around 43 per cent.
(Image: Deutsche Umwelthilfe e.V.)
The "Reusable Alliance" is calling on Federal Environment Minister Svenja Schulze to ensure that the reusable target quota in the Packaging Act is permanently undercut by a Sanction a levy on disposable plastic bottles and cans of at least 20 cents in addition to the deposit. The reusable quota of at least 70 per cent should also be mandatory for every bottler and retailer. The complex labelling of drinks packaging near the product, which was introduced last year, should also be applied directly to the packaging.
(Image: Deutsche Umwelthilfe e.V.)
"Companies such as Lidl, Coca-Cola and Nestlé advertise their supposed commitment to the environment in sustainability brochures. In reality, however, they undermine the goals of the German government's Climate Protection Act, by boycotting the implementation of the reusable quota. Lidl alone is responsible for the production of 3.2 billion single-use plastic bottles every year. Environment Minister Svenja Schulze must ensure that the reusable quota of 70 per cent is implemented by every bottler and retailer. By introducing a levy of at least 20 cents, the negative environmental impact of short-lived disposable packaging is made visible in the price and effective economic incentives for regional reusable bottles are created“ Barbara MetzDeputy DUH Federal Managing Director
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The "Reusable Alliance" consists of Deutsche Umwelthilfe (DUH), the Stiftung Initiative Mehrweg (SIM), the Bundesverband des deutschen Getränkefachgroßhandels (BV GFGH), the Verband des Deutschen Getränke-Einzelhandels (VDGE), the Verband Private Brauereien Deutschland and the Verband Pro Mehrweg.
Poster of the "Reusable is climate protection" campaign (Image: Deutsche Umwelthilfe e.V.)
In order to provide consumers with additional support in making environmentally conscious beverage purchases, the "Reusable Alliance", together with 5,000 beverage retailers, breweries, mineral springs and fruit juice bottlers, is relaunching the largest information campaign in the beverage sector "Reusable is climate protection". By providing information on the climate protection contribution of reusable bottles, the aim is to encourage consumers to Encouraged to dispense with environmentally harmful drinks cans and disposable plastic bottles become.
