Paccor and Digimarc are intensifying their collaboration: in future, plastic packaging will be labelled with the Digimarc barcode in order to increase the recyclability of plastic packaging products.
The fundamental aim of the partnership is to develop and commercialise a solution for the High-speed sorting of plastic packaging with the Digimarc barcode. As a strategic partner, Digimarc provides Paccor with technical advice, support and access to the Digimarc platform. Paccor Digimarc offers access to and support from its development and innovation centre.
"This close collaboration will Marketability of products labelled with Digimarc barcodes. We are pleased to be able to offer our customers licence rights if they wish to incorporate Digimarc into their packaging." Nicolas Lorenz, CCO Paccor
Packaging with digital intelligence
Paccor can apply the Digimarc barcode using various technologies such as thermoforming, injection moulding and compression moulding labelling as well as printing on all decorative options such as plastic banding and paper banding. The barcode can be engraved into the mould or printed on a label on the outer packaging to give the packaging a distinctive look. "digital intelligence" to lend. It can be recognised by a variety of machines and smartphones.
The existing design is used for printing and the template is refined with Digimarc. There are No special printing inks or printing processes required. The artwork can be used in supply chains to track and trace goods, speed up checkout processes in retail and engage and inform consumers via smartphones. For 3D in plastics, Paccor engraves the barcode into the mould, creating a subtle decorative embossed effect.
Essentially, the plastic is given what Digimarc calls "digital recycling passport" labelled. Now, when packaging waste is collected, it can be scanned and clearly identified. This creates new value streams for recycled plastics and prevents used packaging from ending up in landfill sites and our oceans.
"This is an important step in the HolyGrail 2.0 initiative and the various other ongoing efforts to help brands fulfil their public recyclability pledges and regulatory requirements for recycled content," explains Larry LoganChief Evangelist for Recycling and Sustainability at Digimarc. In view of the current Supply bottlenecks for various raw materials particularly relevant for new plastics.
[infotext icon]Digimarc barcode together with the Digimarc Discover identification software and Digimarc Verify for quality control, forms the Digimarc platform for the automatic identification of objects. The platform has almost endless applications, including in manufacturing, supply chain and logistics, and helps retailers and consumer brands meet the complex challenges of today's marketplace.Source: Paccor Packaging GmbH
