Kaufland plans to test unpackaged stations for at least six months, where customers can fill their own organic food such as pasta, rice, lentils or dried fruit. The stations have already been well received in the first few weeks.
The food retailer is thus taking a further step towards a more sustainable product range. By offering unpackaged goods both plastic and food waste in private households. If the test is successful, the concept will be rolled out as a market-specific product range module in all countries in which Kaufland is represented.
The unpacked range at Kaufland includes around 40 staple foods such as rice, pasta, bulgur and quinoa, as well as chocolate-coated nuts, dried fruit and muesli. Customers can fill the food into containers that they have brought with them or are offered on site.
Unpacked stations with a hygiene concept
For the test, existing standards were further developed and a separate hygiene concept developed. For example, all items are only offered via dispensers so that there is no direct contact with food.
„We are very satisfied so far, as the stations have been very well received by customers and employees in the first few weeks. In order to be able to make a valid and sustainable decision, we will run the test for at least six months.“ Steffen Endlich, Managing Director Merchandise Sales at Kaufland.
The test will take place in the Kaufland stores in Pfungstadt and Steinheim. To draw customers' attention to the stations, the test will be organised by corresponding advertising measures on site accompanied. The food is supplied by the company Eco Terra, which has already established itself in the unpackaged food market.
For several years now Department store on solutions that fulfil the Reducing the use of plastic and thus conserve valuable resources. This includes plastic-reduced packaging, the phasing out of disposable carrier bags, the use of recycled PET bottles and the introduction of the fresh bag for fruit and vegetables and the reusable lid for dairy products. Kaufland is part of REset Plasticthe Plastics strategy of the Schwarz Group.
Source: Kaufland
