The Ferrero Group is now introducing a recyclable polypropylene box for its Ferrero Rocher brand. This is part of the company's commitment to make 100 per cent of its packaging reusable, recyclable or compostable by 2025.
The new packaging was developed by Ferrero Research and development team together with the material experts from Milliken developed. As part of the collaboration Over 29 different plastic resins developed and tested. The result: an ecologically designed box that is intended to gradually reduce the use of plastics and the impact on the climate while retaining the transparency of the familiar box.
Recyclable polypropylene box
The new Ferrero Rocher cartons are made from polypropylene (PP), which makes them easier to recycle. According to the company, they also use around 40 per cent less plastic than the previous packaging. The Gradual changeover from September and starts with the best-selling 16 and 30 rocher boxes.
The aim is to save around 2,000 tonnes of plastic worldwide in the first year alone. The company intends to reduce the to switch the entire Ferrero Rocher portfolio to recyclable packaging. The chocolate manufacturer estimates that around 10,000 tonnes of plastic could then be saved.
"The ecologically designed Ferrero Rocher box is a clear example of our commitment to improving the circularity of packaging. Packaging is a complex issue and we want to work closely with governments, manufacturers, suppliers, waste management companies and non-governmental organisations to build a circular economy through packaging-related strategies. In this case, we have worked closely with Milliken, whose innovative and critical thinking has helped reduce the environmental impact of using a new polypropylene material for Ferrero Rocher packaging." Fabio MoraGlobal Packaging Director of the Ferrero Group
SourceFerrero Group
