PepsiCo pushes ahead with packaging strategy
The company aims to save an average of 2 1TP3 tonnes of new plastic per year by 2030 and to increase the proportion of recycled material to 40 1TP3 tonnes by 2035 at the latest.
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PepsiCo has switched its drinks bottles to recycled PET earlier than planned. Now the creative debate on sustainable packaging solutions is to be further promoted with a poster competition.
At the same time, students from SRH Berlin University of Applied Sciences and the SRH Campus Hamburg with an artistic and design-orientated approach The company's sustainability strategy is focussed on with an interactive presentation.
„PepsiCo is pursuing scientifically sound sustainability goals. In order to achieve them, in addition to investing in innovative packaging technologies, we also need critical social discourse on sustainability issues. Together with the participating universities and our art competition, we therefore hope to create a broad forum.“ Torben Nielsen, Managing Director of PepsiCo DACH
The aim of the two-stage competition is to come up with 100 creative poster designs that can be realised in a wide variety of ways. deal with the topic of sustainability in relation to packaging & plastic, recyclability and renunciation - humorous, provocative, challenging or questioning. „When it comes to sustainability, we are interested in constructive dialogue and are therefore deliberately focusing this competition on what has always created space for pluralism, exchange, impetus and real change - and that is art,“ says Nielsen.
PepsiCo has switched its drinks bottles to recycled PET earlier than planned. The company is now organising a creative poster competition to further promote the creative debate on sustainable packaging solutions.
Sustainability is an art
A broad-based media co-operation with watson accompanies the competition. The news portal addresses the needs of Generation Z. The collaboration with high-reach influencers from the fields of sustainability, art and lifestyle, who will contribute their own creations, will attract additional attention.
An internal team of marketing and communications experts selects the top 100 posters for the final vernissage in Berlin and for publication on the Project website out. A jury of design professors and PepsiCo sustainability experts then selects the top 3 posters, which also receive prize money. Half of the prize money is donated to an environmental protection organisation, which the poster designers are free to choose. PepsiCo is providing a total of 20,000 euros for the prize money, and interested parties (aged 18 and over) can submit their designs until 27 February 2022.
Students develop art and design solution
At the vernissage, the results of a cooperation project between the SRH Berlin University of Applied Sciences with the Pepsi MAX brand, in which students are developing an art and design solution to promote the Pepsi MAX brand. Interactive engagement with the sustainability strategy of companies in a creative way made possible. The focus here is on the role that recycled PET plays in achieving the company's sustainability goals.
„How can packaging be made more sustainable? And what does sustainability mean in this context? Ultimately, these are the questions at stake here. With their project, the students have the opportunity to advance an important social dialogue and critically accompany it with their work.“ Gabor Kovacs, Professor of Digital Product Innovation and Design at the SRH Berlin School of Design and Communication and part of the jury.
Source: PepsiCo
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