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Certificate for vegan labels

Not only products can be made vegan. Avery Dennison is now going one step further and also making the packaging vegan with vegan-certified labels.

Cosmetic products in particular are often labelled to indicate that the product is vegan and has not been tested on animals. Avery Dennison is now going one step further and has had its labels for cosmetic products certified as vegan.

Avery Dennison has launched a new certified portfolio of vegan labels, the no ingredients of animal origin another market first. In addition, every item in the portfolio has been produced without animal testing or the use of genetically modified organisms (GMOs) of animal origin. For this reason, the Collection receives approval from Eve Vegan, an independent organisation set up by Vegan France and is committed to promoting vegan alternatives in various industries, including food and medicine.

Expansion of the product range

At the time of launch, the collection comprises six paper face materials, three adhesives and two liners, which can be combined according to customer requirements. Each article offers a Similar performance level to non-vegan alternatives, both in processing and application. Based on the needs of processors and end users, there are plans to expand the range with new paper face materials.

"Veganism goes beyond nutrition. It's a philosophy and way of life that focuses on avoiding the exploitation of animals for food, clothing and anything else you can think of. Of course, this also applies to the world of packaging, and we're excited to help brand owners take their commitment to cruelty-free to the next level with these innovative labels developed by our research and development team.“

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Luuk Zonneveld, Product Manager at Avery Dennison

Vegan labels with a wide range of applications

When it comes to cosmetic products, it's not just what's inside that's now vegan. Avery Dennison is expanding its product portfolio to include vegan labels.
When it comes to cosmetic products, it's not just what's inside that's now vegan. Avery Dennison is expanding its product portfolio to include vegan labels. (Image: Avery Dennison)

The new labels are suitable for the cosmetics, wine and spirits as well as the food and beverage industries and serve as Unique selling point for brands. Thanks to the certification, companies can let consumers know that their entire purchase - including the packaging - corresponds to their values.

„We are very proud to be the Eve-Vegan-certification, and consider it to be an important strong symbol that shows brand owners and their customers that we take our commitments seriously."

Luuk Zonneveld

Source: Avery Dennison

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