Sparxell scales plant-based textured colours
For the packaging industry, the approach could be particularly relevant in the area of printing inks.
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„Avoid, reduce, improve“ is toom's motto for Sustainability Week when it comes to packaging. The DIY chain is informing customers about environmentally friendly materials in its stores, online and in advertising inserts. The aim is to enable customers to make more conscious purchasing decisions.
In some cases they are indispensable, but they offer numerous opportunities for improvement: Packaging. The DIY chain toom has been optimising packaging in its various product ranges for several years now. For example unnecessary packaging is avoided or the use of materials is reduced. And where packaging cannot be dispensed with, it is improved: in 2011, for example, toom was the first German DIY store to introduce emulsion paints in buckets made from recycled plastic and has already been able to save over 1000 tonnes of CO2.
Toom was also able to reduce greenhouse gas emissions by 49 per cent in the area of own-brand earth packaging by optimising the film material. As part of the toom Sustainability weeks the Cologne-based company is calling on customers to take a closer look when shopping: On various products from toom's own brand icons inform about the improved packaging.
Collection campaign with NABU
More than 200 million old mobile phones are stored in German drawers. But they can still do good: From 12 February NABU collection boxes in all toom stores, where old mobile phones can be donated can. These are either reprocessed by the recycler AfB (Arbeit für Menschen mit Behinderung - work for people with disabilities) and thus put to a second use or are recycled. Old and broken mobile phones contain Valuable raw materials such as copper, nickel and gold, which can be further processed. For each mobile phone, the NABU a fixed sum from its partner Telefonica. The money is then channelled into insect conservation projects by the NABU.
With toom sustainability is also a top priority outside of campaign weeks. As Rewe subsidiary, the DIY chain is expanding its Sustainability management based on the four pillars „Green products“, „Energy, climate and environment“, „Employees“ and „Social commitment“ on. Each of these pillars is dedicated to various important sustainability issues. For example, toom's own-brand products not only impress with reasonable prices and quality, but also with greener packaging, more sustainable and healthier content and fair production and supply chains. The own-brand range thus remains true to the toom triple benefit: „Good for me. Good for the environment. Good for my wallet.“
Source: toom
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