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Artistic packaging printing for Milka

There is something new from Milka in the supermarkets in Belgium. Mondelez commissioned Pfäffle GmbH to create customised special packaging for the Leo chocolate bar.

There will be something new from Milka in supermarkets in Belgium from April to September 2022. Various artists have created designs for the packaging of the Leo chocolate bar. Mondelez International commissioned Pfäffle GmbH to produce the customised packaging using an HP Indigo printing press.

Pfäffle has specialised in high-quality packaging solutions such as Fine cardboard packaging, counter displays and book slipcases with a focus on the production of folding cartons specialises. The company specialises in the production of chocolate packaging, such as Advent calendars. They are produced on a HP Indigo 30000 digital printing machine.

Creative and individual

Pfäffle has been in contact with Mondelez since 2015, and since then the company has used various technologies to print its products. The company is now in three Mondelez plants as suppliers accredited. 

For the "Colour Your Break" campaign, Mondelez teamed up with twelve artists who created a total of 288 designs for the Milka Leo packs. The products will be available in Belgium between April and September 2022. In addition to the artists' designs, the website http://www.leo.be set up on the Consumers create their own designs can. These versions of the original designs are collected and later printed on one of the almost three million Milka Leo boxes.

Display

"The quality requirements are high. The long evaluation process has paid off and we are proud to have prevailed in the Europe-wide competition with our offer. By being commissioned for the new campaign, we can now fully utilise our experience."

Detlef BehrensManaging Partner of Pfäffle GmbH

Picture of various Milka packaging for the Leo chocolate bar
(Image: Pfäffle GmbH)

The HP Indigo 30000 digital printing press was used. The digital sheet-fed press enables efficient folding carton production, as designs can be better reproduced in digital printing. Particularly important for the current order was the Compliance with an individually defined print sequence. The HP Indigo 30000 also offers maximum colour intensity. This was the decisive factor in Mondelez placing the order.

"The particular challenge with this project is the colour accuracy. Everyone is familiar with Milka's purple colour, which has to be matched exactly. And not just once, but in the same high quality for every new production run. What's more, the additionally printed individual designs are very colour-intensive. Thanks to HP Indigo technology and our many years of experience, however, we were able to reproduce the required colour spectrum exactly."

Detlef Behrens

Customised printing for large productions

Conventional personalised prints in digital printing have often only been used for small print runs. Large-volume customised printing was often left out. Mondelez and Pfäffle are breaking new ground with the production of customised folding boxes. "Product marketing is being rethought with this approach and shows that the customised digital printing also a long-term opportunity for large productions offers the opportunity to change the market and appeal to consumers with a variety of attractive packaging designs," says Behrens.

"With HP Indigo and our business development team, we have been providing decisive impetus to brand owners for many years. This project shows that digital printing is not only suitable for short runs, but that innovative large-volume concepts can also be realised with HP Indigo technology. We are delighted that Pfäffle GmbH has accepted this challenging task and that we can accompany them on their journey."

Mark MalekpourRegional Business Manager Industrial Printing, HP Germany

Source: HP Indigo Germany 

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