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For two days in June, Munich will be the German cosmetics capital. On 1 and 2 June, the cosmetics industry will meet there at CosmeticBusiness in the MOC Veranstaltungscenter. The more than 300 exhibitors include numerous packaging companies. The motto of this year's trade fair: „Turn Trends into Business“.
„The motto aptly describes the strength of the CosmeticBusiness„, says Markus Geisenberger, Managing Director of Leipziger Messe. „The trade fair covers the entire international value chain. The more than 300 exhibitors come from 26 countries, primarily from France, Italy, the Netherlands, Poland, Austria, Spain and Switzerland. The proportion of suppliers from abroad is around one third. And almost every tenth company is exhibiting here for the first time. So if you want to know which trends are currently determining the formulation, manufacture and packaging of cosmetic products, a visit to CosmeticBusiness is a must„, says Geisenberger.
Specialist programme with a focus on sustainability
One of the key topics at the trade fair is likely to be the sustainability of the industry. Because Consumers are increasingly paying attention not only to the ingredients of cosmetic products, but also to materials, recyclability and CO2-Balance of the packaging.
It is therefore not surprising that the supporting programme on the second day of the trade fair includes in-depth presentations on the topic. The Fraunhofer Institute for Process Engineering and Packaging, for example, will be focussing on „Recycling technologies for cosmetics packaging from post-consumer waste“. In her presentation, Tanja Fell, Group Leader for Process Development and Packaging Recycling, will shed light on the use of recycled polymers in cosmetics packaging.
Stephan Telschow from the Gesellschaft für innovative Marktforschung (GiM) will again be speaking on the subject of „The main thing is no plastic! Sustainable packaging from the consumer's perspective“. In his presentation, he analyses which criteria consumers use to define sustainability. He will also present the results of market research and make recommendations for decision-makers in marketing and product management as well as for packaging manufacturers.
Source: Leipziger Messe GmbH
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