2-in-1 packaging solution for toys

DS Smith has developed recyclable toy packaging for Playmobil that can also be used as a shipping box.

Playmobil gets a recyclable toy packaging that can also be used as a shipping box. DS Smith and geobra Brandstätter GmbH have jointly developed the 2-in-1 packaging.

The solution optimised for online retail conserves natural resources, as it can be used both as a robust shipping carton and as high-quality product packaging. serves. For the Playmobil airport set from the City Action theme world, which is currently available exclusively on Amazon DS Smith an innovative and sustainable e-commerce packaging concept for the system toy manufacturer. The packaging solution depicts the game world on the outside in a single-colour print and is also the shipping package, which eliminates the need for additional outer packaging for shipping.

„With DS Smith, we have a good partner at our side with whom we were able to realise this new type of shipping packaging for our company. The reversible packaging is ideal for online retail. With this solution, we are meeting our customers“ interest in sustainability and resource efficiency in two ways - both in terms of material consumption and optimising the supply chain."

Project manager at geobra Brandstätter

Display

The inside is elaborately designed and finished with multi-coloured printing, just like the toy brand. If you would like to give the toy set as a gift, you can order the Simply turn the cardboard box over in a few simple steps and the traditional, colourful Playmobil packaging use. Despite external influences during transport and applied shipping labels, the customer receives flawless product packaging for gifting, collecting or storing.

The new Playmobil packaging serves both as product packaging and as e-commerce packaging for shipping.
(Image: DS Smith)

„We work closely with our customers to develop new and better ways to optimise the sustainability of their packaging. The topic of sustainability plays a major role in e-commerce, as consumers are increasingly focussing on responsible and resource-saving packaging. In the case of packaging, the complete recyclability of the material is one of the features that is taken into account. The omni-channel packaging we designed for Playmobil has the further advantage that it is optimised in terms of supply chains and no unnecessary empty space is transported. One of our biggest goals in e-commerce is to optimise materials and designs to best meet transport requirements while reducing waste and shipping volumes. The customised packaging solution is 100% recyclable and can therefore be reprocessed into new recyclable corrugated cardboard packaging after being returned to the material cycle.“

Michael Kullmann, Account Manager at DS Smith

Source: DS Smith

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