Primavera optimises packaging for natural cosmetics

Every new product and every new edition of existing products at Primavera is therefore also associated with innovations in the packaging concept - such as the Organic Skincare facial care product launched in summer 2022: A third of the products here do not require any outer packaging at all. In the entire Primavera range, 84 per cent of products currently have no outer packaging and no leaflet. For small products with a content of less than 30 ml, there is usually not enough space on the primary packaging for information such as product information, barcode or INCI, meaning that secondary packaging is required.

Paper from sustainable forestry with mineral oil-free printing inks is used for the folding boxes. At least one third of all tubes in the face care range are made from post-consumer recycled (PCR) plastic (cap excluded). The airless facial care container has even won the „Gold Award 2021 of the German Packaging Award in the field of sustainability“. It consists of around 80 per cent recycled material (excluding cap). The airless system is also used in the new Organic Skincare body care range, which was launched in March 2023. This range will continue to do without any outer packaging.

The classics in the aromatherapy range, the organic plant waters and organic skincare oils that Recently available in a new design have always managed without outer packaging. The 30, 50 and 100 ml glass bottles are fully recyclable, are produced in Germany using electricity from renewable energy sources and are bottles require an average of 16 per cent less glass than their predecessors.