With its Paperdent range, the Cologne-based retail company Luoro has set itself the goal of eliminating plastic waste from dental care as far as possible with the help of sustainable dental care products.
The background: Plastic is still used for oral and dental care in particular. the most commonly used material for products and packaging. This applies in particular to dental products, which are used up quickly as everyday consumer goods. There is therefore considerable potential for reducing waste in this area.
„We are convinced that sustainable solutions will only be accepted by society at large if they are also user-friendly and their added value is immediately recognisable. Thanks to our cardboard packaging, it is easy to see how much plastic is saved compared to conventional mouthwash bottles - in our case, more than 80 per cent.“
Dr Louis Bahlmann, Dentist and co-founder of LUORO
Mouthwashes are usually sold in hard plastic containers. Paperdent now uses hard plastic for its „Mild Herbs“ mouthwash. on Elopak packaging specially developed for non-food products. The newly developed packaging solution consists largely of FSC-certified wood, a natural and renewable raw material. The carton saves more than 80 per cent plastic compared to the usual plastic bottle and is over 90 per cent recyclable.
The packaging also has another environmentally friendly advantage: thanks to its space-saving design, larger product quantities can be transported per transport route, which leads to a reduction in CO2 emissions.
Source: Luoro
