Packaging materials and supplies

Circular display for in-store promotion

CHEP offers customers a new solution for in-store promotion. The Q+ plastic quarter pallet is made from post-consumer recyclate.

CHEP offers customers a new solution for the in-store promotion of products. The new Q+ plastic quarter pallet is made from post-consumer recyclate and is the prototype of the Q+ Reusable Displays.

Designed as a circular product, the new modular display consists of a flexible number of „trays“ or shelves that stack on either the static or the rollable Q+ quarter pallet in various configurations leave. In this way, it is easy to co-pack different types of products at the desired height. This enables brands to run creative promotions that increase the visibility of their products. At the same time these reduce the consumption of disposable secondary packaging, especially cartonboard, and thus the CO₂-emissions from their advertising campaigns.

In order to test the performance of the Q+ Reusable Display in practice, tests are currently underway in Several test runs in collaboration with various brands. Different product categories are being tested on the sales floor using three different merchandising options. The tests are intended to help set standards for safe and effective handling in German retail.

Disposable materials, such as cardboard displays for point-of-sale (POS) promotions, are essential for increasing brand presence and sales, but generate a large amount of waste. The CHEP-product innovation team has developed a modular solution that can be customised according to the Share and reuse in a closed cycle using the pooling principle can be realised. The principles of circular design come into play here. It consists of recycling and processing at least 80 per cent post-consumer plastic waste.

Every shelf produced by CHEP contains 2.1 kg of plastic waste recycled and upcycled into a product, that lasts longer in the ecological system of sales promotion. All components are fully recyclable at the end of their product life cycle and are further processed into new reusable packaging solutions, which ensures CHEP's strictly controlled chain of custody.

In addition, the new Q+ Reusable Display enables the Savings of up to 80 per cent on disposable cardboard packaging and thus the implementation of more sustainable promotions: The preliminary life cycle analysis carried out by Global Factor, a certified independent institute, shows a Reduction of CO₂-emissions by 30 per cent to 40 per cent compared to conventional cardboard displays.

„In this new generation of store solutions, we have integrated the ambitious principles of circular design to eliminate waste and pollution from the outset. The result is improved packaging solutions with a higher sustainability value.“
Daniel López, Product Management and Innovation Director at CHEP Europe

The test run of the Q+ Reusable Display, which is currently running in Germany until September, is intended to help build regenerative chains in sales promotion and is in line with CHEP's 2025 Sustainability Programme. With this programme, the company aims to go beyond zero (zero emissions, zero waste, zero deforestation) and expand its circular model and collaborations to more partners in all regions.

„With less negative overall impact, successful promotions are no longer at odds with the environment. We want to get as many customers and partners on board as possible, because with our Q+ range of solutions in general and our Q+ Reusable Display in particular, we not only offer them added value. We also support them in achieving their sustainability goals.“
Kai Derda, Managing Director of CHEP Germany

At 60×40 cm, the Q+ Reusable Display Trays offer a large sales area and are characterised by their flexible height and number of shelves, which enables the co-packing of different product types. easier. While conventional displays are only accessible from one side, the Q+ Reusable Display can be loaded from up to four sides. If required, the upper compartment can be completely free-standing so that shoppers can access the products without any obstacles. For easy handling, the display is equipped with both the static as well as the rollable Q+ quarter pallet.

Snap-in attachments make it safe and easy to assemble the shelves, so that the display only needs to be wrapped. The perforated loading surface with pinned surface ensures that products are secured during transport. With a load capacity of up to 40 kg per shelf and a gross exhibition weight of 250 kg, the stable solution is also suitable for heavier items. The folding mechanism allows quick dismantling and storage of up to 26 units per stack.

Source: CHEP

Circular display for in-store promotion

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