Linerless solution reduces water consumption

On the Labelexpo Europe 2023 presents Avery Dennison AD LinrSave and AD LinrConvert - the first generation of decorative, strapless solutions that are characterised by a patented microperforation technology. are made possible. These solutions will Reduce label waste, minimise CO₂ and reduce water consumption while ensuring the functionality and shelf appeal of pressure-sensitive labels. This is the next stage in Avery Dennison's innovation journey, paving the way for a more sustainable and connected future for the industry.

„AD LinrSave and AD LinrConvert are easy to integrate into existing lines, and with up to 80 per cent more labels per roll, this means more efficient runs and fewer changeovers. These more sustainable linerless labels can be easily and accurately applied to a variety of packaging types used in industries such as food and beverage, wine and spirits, and home and personal care.“

Wayne Middleton, Senior Linerless Segment Lead EMENA at Avery Dennison

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These developments mark the next stage in the company's journey towards a linerless future and follow the launch in April of AD XeroLinr DT, a sustainable, linerless alternative for variable information (VI) labels, which is particularly relevant to the booming logistics and e-commerce industries. Utilising the Carbon Trust tool to measure environmental impact, this product range has been proven to have a positive impact on the environment. Reduction of CO₂ consumption by 30 per cent and water consumption by 40 per cent.