From the end of February, Warsteiner Premium Pilsener will be available in the 0.33-litre can as a 24-pack tray. At the same time, Warsteiner Herb will be available in a 24-pack tray in a 0.5-litre can. According to the company, studies predict a strong increase in market share for both container sizes over the next few years.
In addition, the 0.5-litre bottle is being added to the Warsteiner Herb Alkoholfrei range, which is available in a 20 x 0.5-litre crate.
„These expansions deliberately cater to the differentiated consumer requirements for different packaging sizes, the increasing sales in the can segment and the growing non-alcoholic beer segment,“ says Nils Handke, Sales Director Retail of the Warsteiner Group.
The Warsteiner Brewery will be going on the communication offensive from May, when Coaching icon Jürgen Klopp will be back on TV with the three non-alcoholic flavours. „With these new containers, we are well positioned for 2017 and offer not only the right flavour but also the right packaging size for every occasion,“ says Handke.
