Baileys-branded ice cream is now available. The Hamburg brand and design agency HAJOK was commissioned by the DMK GROUP (Deutsches Milchkontor GmbH) with the design and naming of the new Baileys ice cream flavours.
For over 40 years, Baileys has been produced exclusively in Ireland and is not only the first cream liqueur in the world, but also the best-selling. For the first time, the well-known spirits brand worked together with the DMK Group to develop an ice cream with an unmistakably delicious flavour.
The HAJOK team led by Creative Director Madeleine Weiss and Senior Consultant Verena Langen was responsible for both the Packaging design as well as for the Name development, The sales story and the design of the sales materials.
The Baileys ice cream is available in chocolate flavour („Chocolate Secret), coffee („Coffee Delight“) and caramel („Caramel Sensation“). It is available in 500 ml tubs and as popsicles. The Baileys ice cream flavours are naturally delicious and are designed to whet the appetite for a Baileys moment of pleasure.
[infotext icon]DMK Group„The names of the premium ice cream flavours should not only entice consumers, but also clearly convey the flavour they can expect,“ says Verena Langen, Senior Consultant at HAJOK Design.
As Germany's largest dairy co-operative, the DMK Group processes milk with around 7,00 0 employees at 16 locations in Germany and two locations in the Netherlands. A further six branches produce baby food, ice cream and health products. With a turnover of 5.1 billion euros, the DMK Group is one of the leading dairies in Europe[/infotext].
[infotext icon]HAJOK Design
Founded in 1997 by designer Klaus P. Hajok, the company is one of Germany's leading design agencies. With a focus on FMCG, HAJOK Design serves national and international clients from the food, pet food, beverage, consumer & personal care, household and healthcare sectors.
