The British start-up Packamama has rethought wine bottle design and developed a flat plastic bottle made from 100 per cent recycled PET that is light and robust and uses less energy for production, transport and recycling. Aldi has now launched its own-brand Chapter & Verse wine in the eco-flat bottle in the UK.
The new 0.75 litre containers made from rPET resemble a hip flask and are said to be almost seven times lighter than glass alternatives. They are fully recyclable and designed so that they can be can be easily stacked on the shelf and at the same time optimise storage space. Aldi UK is now offering wines from its own brand Chapter & Verse in the innovative bottles. They are coming to the shelves of British Aldi stores after the discounter announced the introduction of the first paper wine bottle in the UK at the beginning of March.
Behind the unusual packaging idea is the British start-up Packamama, which now supplies the Eco-Flat bottles to the UK and Scandinavia. They are also available in Australia. The flat bottles are made of made from 100 per cent recycled PET and weigh just 63 grams. This makes them almost seven times lighter than a conventional glass bottle and at the same time absolutely shatterproof.
By saving 42 tonnes of bottle weight at the Aldi launch alone, the bottles not only make shopping easier, but also offer a good environmental balance for environmentally conscious shoppers. According to the manufacturer 30 per cent more bottles loaded onto pallets thanks to the compact design and transported to the supermarkets. The changeover is expected to save almost a third of lorry journeys compared to conventional round glass bottles.
„We know that customers are looking for more environmentally friendly and sustainable products and our aim is to continue to fulfil this whilst offering value for money and improved functionality. We are therefore delighted to take the next step in expanding our recyclable, eco-friendly range.“
Julie Ashfield, Managing Director of Buying at Aldi UK
Source: Aldi/Packamama
