4 November 2025
December 2023
The world of packaging is constantly on the move, with brands and companies looking for new, innovative solutions. Material reduction is an issue here, because sustainability is and remains important. bpc Berndt+Partner Creality is on the lookout for innovative ideas. Every month, we present the Packaging of the Month in co-operation.
To the beat of Brazil
Sustainability and an eye-catching design - These are the rhythms to which the new Brazilian Bum Bum Cream packaging would probably dance. With a colourful design, the packaging catches the eye and the unusual name is also memorable.
The lid of the packaging is the first thing that catches the eye. The shape and graphic communication are eye-catching and rounded off by a container that manages with individual colours and no additional design. A mix and contrast of Minimalism and expression at the same time.
In addition to the design, the focus here is on sustainability. The Brazilian Bum Bum Cream pursues a sustainable packaging approach, as the jar is refillable - The aim is to use 89 per cent less plastic. Thanks to the eye-catching lid, the rest of the packaging can be kept simple and calm. This solves the problem of reconciling sustainability and the aesthetic demands of brands. Form and function come together here in a harmonious and visually appealing way.
With this combination, the Brazilian Bum Bum Cream follows the path of sustainability and style, which is probably also appreciated by consumers for whom sustainable packaging continues to be an important issue.
More Packaging Of The Months
14 October 2025
2 September 2025
As a packaging design agency Berndt+Partner Creality for holistic packaging design, branding and product innovation. With its designers, engineers, concept developers, developers, market researchers, strategists and idea suppliers, the agency operates worldwide and has more than 20 years of experience and 1,000 projects under its belt. >>> bp-creality.de