The Swiss spirits brand Trojka has been given a comprehensive redesign. The new design, developed by Win Creating Images, is intended to present the brand in a more modern and contemporary way. With a clear and distinctive bottle shape, Trojka is aimed at a wide range of uses, from parties to upmarket bars.
Trojka, one of Switzerland's best-known spirits brands, has been given a new look. The design agency Win Creating Images was responsible for the redesign, which not only bottle shape, but also the logo and the packaging included. The aim was to present Trojka in a more modern and bold way without losing its recognisability for existing customers. The „easy mixer“ character of Trojka is particularly emphasised, positioning the brand as an uncomplicated companion for parties and cosy evenings.
Rebecca Mathys, Brand Manager at Trojka, emphasised that the new design not only fits in with the brand's anniversary, but also shows that Trojka is keeping its finger on the pulse of the times. With ten flavours and regular limited editions, Trojka is available in eight countries. The new design is intended to further strengthen the market position and Aligning the brand for the future.
„We wanted to adapt the design of the brand to the vibe. We wanted the new look to be modern and bolder, because we believe that Trojka should be able to present itself loud and proud thanks to the quality and passion that goes into the brand. We have strengthened the brand with the bold, reduced logo, while the rest of the reduced design gives the content with its many colourful flavours the right stage.‘‘
Anke Krocker, Head of Design
Source: Win Creating Images
