In Australia, MasterFoods is starting a test with recyclable squeeze-on packaging made of paper, which is intended to reduce plastic consumption by 58 per cent. The innovation represents a further step towards sustainable packaging solutions.
MasterFoods, known for its tomato sauces, is focussing on sustainability with new paper-based packaging. From November 2024, the company will be testing Recyclable disposable packaging, which can be disposed of via kerbside recycling. Compared to the previous plastic packaging, the new variant consists of 58 per cent less plastic. The development is part of Mars Australia's strategy to reduce plastic consumption and promote a circular economy.
The new packaging was developed at the Mars Food & Nutrition production facility in Wyong. After five years of research and an investment of three million dollars the solution combines practical handling with recyclability. Consumers can throw the empty packs directly into the recycling bin.
Bill Heague, General Manager of Mars Food & Nutrition Australia, explained that the test is intended to provide information on how the new format works in everyday life. According to Heague, a complete switchover could result in around 190 tonnes of plastic saved annually become.
The initiative is being carried out in collaboration with the Australian Packaging Covenant Organisation (APCO). The packaging was developed in partnership with Easysnap Technology, an Italian company specialising in sustainable packaging solutions. The test run is being carried out at various locations such as sports stadiums, petrol stations and bakeries. Over one million units of the new packaging are to be evaluated by April 2025.
Source: MasterFoods
