The new packaging from Adelholzener's Active Fresh range is natural and fresh: Orange Apple Starfruit, Apple Orange Passion Fruit and Cherry Apple Lime.
The new packaging has been rolled out to retailers in Germany and abroad since the turn of the year 2016/2017. The design deliberately incorporated the Bavarian origin and the Adelholzener umbrella brand, because origin is a key success factor, especially in the export business.
Unique selling points at a glance
The new banderoles and the trade packaging of the 0.75 litre bottles make the origin of the three soft drinks immediately recognisable and visualise their Unique selling pointsrefreshing, fruity and natural. For export, the design has been adapted to the handy 0.5 litre PET bottle. The design of the lifestyle drinks comes from the international Branding agency Landor. „The products contain high-quality Adelholzener mineral water, are naturally refreshing and therefore ideal companions for an active lifestyle. We are communicating these USPs with the new design and clearly emphasising them,“ explains Markus Blankenburg, Executive Creative Director of Landor.
The new packaging aims to appeal to a young target audience between the ages of 14 and 39 who are looking for high-quality refreshments to match their lifestyle. Lifestyle consumed. Active Fresh impresses with pure mineral water from the Bavarian Alps, a pleasant carbon dioxide content and a high fruit content of 50%: a perfect and practical alternative to the usual soft drinks.
