Labor Smart, Inc. has announced that Berlin Packaging has begun manufacturing cans for Adios Spirits. The first customer orders are to be delivered in the week commencing 8 September. The retail launch is scheduled for early October.
Adios Spirits is positioning itself as a tequila-based ready-to-drink (RTD) cocktail product in the premium segment. Fulfilment was originally planned for August, but according to the company, the market launch was deliberately postponed to ensure consistent quality in terms of taste, packaging and production.
Premium positioning in the growing RTD segment
"It was about quality, not delay," explained Tom Zarro, Chairman of Labor Smart, Inc. The collaboration with Berlin Packaging should ensure reliable scaling. CEO Brad Wyatt added that Adios Spirits is now moving from the concept phase to realisation with the start of production, delivery in September and the planned shelf launch in October.
According to Fortune Business Insights, the global market for ready-to-drink beverages (RTDs) was worth USD 766.7 billion in 2024 and is estimated to reach over USD 1.2 trillion by 2032. The alcoholic RTD sector, within which tequila drinks are considered a high-growth niche, is growing particularly dynamically.
Planned rollout in autumn
Following the start of production at the end of August, the pre-ordered quantities are to be delivered from 8 September. The multi-state commercial launch is scheduled for the beginning of October. The company has also announced further partnerships to support the rollout in autumn 2025.
Source: Labor Smart, Inc.
