German Packaging Award in Gold for ADV PAX Lutec GmbH from Dettingen. The company received the Gold Award today for a tinplate can whose shape is reminiscent of the Elbphilharmonie concert hall.
In August, the metal packaging specialist received the German Packaging Award 2020 in the product presentation category. With the Gold Awards the jury is now honouring innovations that stand out even from the illustrious circle of 38 packaging award winners.
Tin combines functionality with elegant design
The company receives the award for the Meßmer tea tin, an innovative packaging with a unique embossing and design, which ADV PAX Lutec presented together with Meßmer. The special feature is the unique shape, which to the Elbphilharmonie in Hamburg is customised. This moulding is new. The edges and embossing are similar to the original.
The special shape has created a new sales concept that enhances the Meßmer brand. The tinplate packaging is 100 % recyclable and therefore fulfils sustainability requirements.
ADV PAX Lutec also takes part in WorldStar 2021
The aim of the development was to create packaging that enables tourists to Combining the memory of a city landmark with the purchase of a high-quality product. According to the jury, the Elbphilharmonie can has achieved this very well.
By winning the German Packaging Award 2020 the company also qualified to take part in the WorldStar 2021 competition organised by the World Packaging Organisation.
Source: ADV PAX Lutec GmbH
