As a recent representative survey by the German Packaging Institute (dvi) shows, sustainability and environmental awareness are increasingly becoming the focus of public attention.
Almost half of all respondents (45.4 per cent) see themselves as personally responsible and are open to forward-looking packaging options. This is where manufacturers are called upon to offer innovative solutions for reducing plastic in packaging. Frozen potato specialist Agrarfrost has been working for many years with both internal and external teams to make the packaging of French fries and frozen potato specialities more sustainable.
„There is an urgent need for more far-reaching solutions than simply the complete recycling of plastic-reduced packaging in order to find a truly sustainable solution to the general packaging plastic problem“, describes Agrarfrost Managing Director Manfred Wulf the company's sustainability goals.
At the same time, he will be presenting the latest Agrarfrost packaging innovation. After extensive research and testing, the frozen potato specialist has now succeeded in launching a completely new packaging solution on the market.
Familiar quality with a simultaneous reduction in the use of plastic
With Significantly reduced film thickness the new Agrarfrost pouch packaging continues to optimally protect the product while offering the consumer the same quality and feel. In an innovative and complex manufacturing process, the newly developed monofilm (polyethylene - PE) is given special, unique properties. „When reaching for Agrarfrost products in the freezer, the consumer continues to feel the familiar sensation of the highest quality despite the significantly reduced film thickness thanks to the innovative and unique production process,“ explains Manfred Wulf.
With this packaging innovation, which is also very easy to recycle in an environmentally friendly way, Agrarfrost is becoming a pioneer in the use of environmentally friendly pouch packaging - made of PE monofilm without lamination. save more than 80 tonnes of plastic per year.
Agrarfrost aims to do away with plastic completely in the future
The family-owned company is taking this completely innovative pouch packaging another decisive step towards sustainability. Agrarfrost had already launched its new folding cartons without a plastic coating for the popular potato pancakes and fritters at the beginning of the year. By the end of the year, all pouch packaging for Agrarfrost French fries and frozen potato specialities will now also be available in food retailers with the more environmentally friendly new film packaging.
Agrarfrost also offers its retail partners innovative products that are tailored to the respective customer needs. Sustainable packaging solutions, which can significantly reduce the use of plastic.
„Social, sustainable and ecological action is at the centre of Agrarfrost's corporate philosophy. The sustainability working group has already optimised many of our processes and will continue to drive forward the topics of sustainability, environmental friendliness and production efficiency in the future. Our goal is to continue to be a pioneer for environmentally friendly and sustainable potato processing in Germany,“ continues Agrarfrost Managing Director Manfred Wulf.
The new bag packaging now used by Agrarfrost is just one of many projects that Agrarfrost has implemented and is planning to implement, to significantly minimise the proportion of plastic by 2021 - with the aim of possibly dispensing with it altogether in the future.
