In future, all own brands at Aldi Nord and Aldi Süd will include instructions on how to dispose of packaging correctly. „Tips for the bin“ is the name of the graphic elements that show how to dispose of the individual components of packaging correctly. From the spring, the tips on waste separation will gradually be applied to all private label packaging.
Buyers are given information on the packaging as to which component of the packaging goes in which container. Waste collection belongs. Questions such as whether the lid of a jam jar should be unscrewed or which bin milk cartons belong in are also answered. The handling of the viewing window of a pasta carton, for example, is also explained.
Correct waste separation a prerequisite for better recycling rates
The Packaging instructions are intended to make a contribution to Recycling rates to increase. Kristina Bell, Group Buying Director at Aldi Süd, is quoted in a press release as saying that this is the only way the circular economy can function even better: „We are making an important contribution to this with our separation instructions. Because only what is properly separated can be better recycled.“
Rayk Mende, Managing Director of Corporate Responsibility & Quality Assurance at Aldi Nord, emphasises the user-friendliness of the packaging instructions: „We want to make it easier for our customers to use the packaging. Waste separation as simple as possible and support them in doing something for the environment together with us.“
Graphic step-by-step instructions
Aldi faced a particular challenge with packaging made of different materials, which is often disposed of incorrectly. Therefore Self-explanatory graphics These explain step by step how to correctly separate and dispose of the individual components of packaging.
This can be illustrated using the example of an organic yoghurt pot: The cup is made of plastic, the lid is made of aluminium and the sleeve is made of paper. If the three components are not separated from each other, they cannot be properly recycled afterwards. This is why the packaging instructions say so: The lid should always be separated from the cup and disposed of in the yellow bin. The sleeve belongs in the paper bin.
