Discount supermarket operator Aldi wants to reduce the amount of packaging material used for its own brands by 30 per cent by 2025. All own-brand packaging is to be recyclable by 2022. This is the aim of a project called „Packaging Mission“, which Aldi Nord and Aldi Süd have launched together.
The retail company would like to offer the Consumption of packaging material on three levels, as can be seen from the project's title: „Avoid, reuse, recycle“. „Reducing packaging is already a top priority on our agenda,“ emphasises Philipp Skorning, Group Buying Director at Aldi Süd. Over the past five years, Aldi has already reduced the amount of packaging in its Own-brand products by around ten per cent, according to the two companies.
In particular, the Packaging strategy with the Fruit and vegetable products on. The aim is to reduce the proportion of shrink-wrapped items as far as possible, as far as product quality requirements and the avoidance of food loss allow. At the same time, the range of unpackaged products is to be expanded.
In the case of fruit and vegetables, a Reusable strategy in logistics. Where possible, these goods are transported in reusable crates instead of cardboard boxes. Since 2017, the company has used this method to More than 120 million cardboard boxes saved, writes Aldi. There are also plans to replace other single-use plastic items in the range with reusable versions. In addition, from the end of this year, Aldi will only sell reusable carrier bags. Disposable plastic bags will be removed from the range.
[infotext icon]Online information on the Aldi packaging targetsWhat goals have already been achieved and what measures are still planned? Aldi provides information on the website packagingmission.aldi.de.[/infotext]
