Campofrio Food Group Deutschland GmbH is presenting a new range of sliced products in sustainable packaging from 2021. The Aoste cold cuts range comes in newly designed packaging made from 70 per cent cardboard. This should save 75 per cent plastic compared to standard packaging.
Consumers are taking a closer look at food packaging in particular. Around 47 per cent of German consumers attach particular importance to environmentally friendly packaging (source: Utopia Study 2020). This is particularly true for younger target groups. This is where the new resource-saving Aoste sliced goods range should score points in several ways.
For more sustainability
The packaging with 70 per cent cardboard from FSC-certified forestry according to the company 75 per cent less plastic overall than conventional packaging. Smaller packaging units of Aoste sliced products are intended to cater for the increasing number of single households. Together with resealable packaging, this should contribute to less food waste. According to the company, the new packaging is significantly more expensive to produce than conventional packaging. The company recognises the additional costs as a sustainable investment in the future.
Aoste pleasure in eight varieties
Six new varieties are joining two popular classics in the French speciality brand's range of cold cuts. The two well-known products „Aoste Baguette Salami“ and „Aoste Chicken Breast“ will remain in the range. However, they will be available in smaller packs in future. All varieties will be available in resealable units with cardboard as the bottom tray 70g and 100g respectively on the self-service shelves of German supermarkets.
Attention at the point of sale
The new sustainable packaging is designed with a fresh Paper look appearance and a conspicuous green interferers „75 per cent less plastic“ stands out. This is intended to signal the improved environmental compatibility at first glance. And the resealable film provides a clear view of the Aoste product.
To push the introduction of the cold cuts line, the company plans to Various promotions at the point of sale. Eye-catching secondary placements in Coolios are intended to attract attention. In addition to large billboards near the store presenting the new range, a cashback promotion is planned for March 2021. There will also be an on-pack promotion later in the year.
Source: Campofrio Food Group Deutschland GmbH
