The Armenian vodka brand Arax now presents itself in new glass packaging from Gentlebrand. The project was created from scratch by the Italian packaging and design agency.
According to Gentlebrand, a thorough market analysis and target group study enabled it to define the new Arax brand strategy and identify the unique elements that enhance the product's packaging. The frosted glass bottle appears to be carved from ice and is intended to convey the feeling of a fresh, ready-to-serve spirit. The design aims to convey the premiumness desired by the brand.
