With AD Circular, Avery Dennison is now launching a European programme for the recycling of used backing papers and backing films for labels.
AD Circular is easy to use: companies simply fill out an online form to register the collection of old label liner materials. These are then transported by Avery Dennison to one of its recycling partners.
The online app also regularly offers Updated analysis data and certificates to the volume of the recycled carrier material and the CO2-emissions.
The collection and transport of the old carrier material complies with EU standards and the service costs about the same as normal disposal.
„The European companies have Around 470 kilotonnes of label carriers in 2019 used, of which only just over a third was recycled,” explains Burak Sahbaz, Senior Director Marketing & Sustainability, the statistics from AWA, a consultancy firm from the labelling industry.
„Thanks to the collaboration with recycling companies, our partner companies and the brands that use our materials, AD Circular will be able to successfully help reduce or even eliminate label waste.”
AD Circular will in eight countries in the first half of 2021 The programme will be introduced in France, Spain, Belgium, Poland, Denmark, Sweden, Germany and the UK, for example. The programme will also be established in other European countries in the second half of the year.
By 2025, the programme aims to 75 per cent of the total Europe-wide volume to the labelling committee of Avery Dennison The company's declared aim is to produce the same amount of carrier material from carrier material.
AD Circular - a new initiative from Avery Dennison
AD Circular benefits from existing recycling services that process liner materials regardless of where they are produced or sourced. „We don't just want to use our own materials,“ explains Burak Sahbaz, „our vision is to solve this problem for the entire labelling industry. And so we need to establish a recycling system that is attractive and reaches everyone, so that in future a Comprehensive recycling cycle from the carrier material to the carrier material.”
[infotext icon]Avery Dennison is a global materials manufacturing and research company specialising in the development and production of a wide range of label and functional materials. Its products are used in almost every major industry and include self-adhesive materials for labelling and graphics applications, adhesive tapes and other composite solutions for industrial, medical and retail applications. Headquartered in Glendale (California, USA), the company employs approximately 30,000 people in over 50 countries. Sales figures in 2019 totalled 7.1 billion US dollars[/infotext].Source: Avery Dennison
