AWA Alexander Watson Associates has announced the acquisition of the Active & Intelligent Packaging Industry Association (AIPIA), strengthening its position in the field of active and intelligent packaging and labelling solutions. The acquisition is intended to significantly expand the information, analysis and network offering of the market research and consulting company.
AWA describes the move as an important milestone in expanding its activities in the growing segment of connected and smart packaging. Since its foundation in 2011, AIPIA has been an internationally recognised driver for the development and introduction of active and intelligent technologies in the packaging sector. The association's network includes industry events, collaborations and platforms to promote technological innovation.
Synergies for market analysis, consulting and industry formats
By integrating AIPIA, AWA intends to bundle its market and technological expertise and expand its existing service portfolio. According to AWA, the combination of analytical market expertise and specialised know-how from AIPIA will support the further development of information services, advisory services and networking formats. This also includes the continuation and further development of the AIPIA & AWA Global Congress.
Expansion of the industry platform for active and intelligent packaging
According to AIPIA, the merger opens up new potential to expand the network's influence and further strengthen its role as an information and communication platform.
Both organisations emphasise that the collaboration is aimed at intensifying the exchange within the value chain and being able to address technological developments and market requirements in an even more targeted manner in future.
Source: AWA
