The Hajok Design agency received the bronze award at the Pentawards for the packaging design of its own #stillthirsty Gin. The design combines artisanal printing with modern typography and vibrant neon colours that reflect the agency's creative style.
Hajok Design, a Hamburg-based agency for brand and packaging design, was honoured with bronze at this year's Pentawards for the design of its own product #stillthirsty Gin. The Pentawards, which have been awarded annually in Brussels since 2007, are considered one of the most prestigious prizes in the packaging design industry and recognise outstanding achievements.
The #stillthirsty Gin project brought together all the agency's disciplines: from naming and design to printing, labelling and final product packaging. The gin's label is a combination of craftsmanship and modern typography. The neon-coloured neck labels and the cyan-coloured signature of agency founder Klaus P. Hajok are striking. According to Hajok, the name #stillthirsty describes the agency's ongoing quest for creative ideas and exciting projects.
„The name #stillthirsty describes the fact that we are still thirsty for more. We love to think outside the box and are bursting with creative ideas. We work hand in hand for our clients and offer all disciplines under one roof with a strong team spirit. We are delighted to have been recognised by the Pentawards jury for this very special project.“
Klaus P. Hajok, Agency founder
The gin itself was distilled in Hamburg's oldest distillery, Elmendorf, and contains botanicals such as rooibos from South Africa and pine needles from Baden-Württemberg, which symbolise the origins of the managing directors Madeleine Lindner and Klaus P. Hajok. Hajok Design describes the label as the embodiment of the agency's diversity and creative spirit. The team sees the award from the Pentawards jury as an acknowledgement of its work. Continuous innovative strength in the area of brand and packaging design.
Source: Hajok
