Ball Corporation has announced the relaunch of its proprietary Dynamark printing technology for beverage cans in Europe, the Middle East and Africa (EMEA). The enhanced technology introduces a new generation of printing capabilities designed to deliver greater flexibility and value to brands.
Building on the success of the Dynamark technology, Ball has developed its Range redefined with Starter, Pro and Advanced Pro. The products are designed to reflect the company's understanding of customer needs: Ball Corporation has worked with more than 50 customers and more than 80 brands on over 100 projects. The relaunch represents the next step in promotional printing technology and improves the personalisation of large-scale production in the beverage industry.
With the introduction of variable printing technology, multiple graphics can be integrated on a single palette and up to 12 different images can be displayed on the same shelf or display. Dynamark is available in most European factories and is suitable for a variety of markets and formats to increase customer loyalty, build brand loyalty and drive sales.
„We've taken everything we've learnt from the original series and pushed the boundaries of creativity with Dynamark Advanced Pro. This technology gives brands and designers greater creative freedom and enables innovative, customised and bespoke design solutions. With its expanded capabilities and flexibility, Dynamark Advanced Pro enables faster adaptation to market trends and customer demands. It's not just about packaging, but also about promoting originality, creating a more personalised experience and developing meaningful interaction with the consumer.“
Jag Bains, Vice President of Commercial, EMEA, at Ball
Dynamark Advanced Pro is a tool for brands to capture consumer attention and increase footfall. The technology enables companies to push the creative boundaries with variable windows, a mixture of negative and positive elements, as well as colours, halftones and much more.
Source: Ball Corporation
