Bel is launching the global introduction of new paper packaging for Babybel and is gradually replacing the cellophane film previously used. By 2027, all Babybel products worldwide are to be packaged with recyclable paper.
Bel is continuing to reorganise its packaging strategy and is gradually introducing new paper-based, recyclable packaging for Babybel. According to the company, the entire Babybel portfolio at five production sites and in 50 markets will be converted to responsibly sourced paper by 2027. The innovation is the result of several years of research and development work and is intended to bring Bel closer to its goal of offering fully recyclable or home-compostable packaging by 2030.
Babybel has been using a bio-based, home-compostable cellophane film since the end of 2020. However, the switch to paper is considered a technically challenging step, according to the company, as the packaging has to fulfil high requirements in terms of product protection, shelf life and temperature resistance. The characteristic red wax coating remains unchanged, as it contributes significantly to product protection. Following extensive testing, the new paper solution now fulfils the industrial requirements for global rollout.
Global restart from 2026
The market launch has begun in the UK. According to the company, the USA, Canada and Northern Europe will follow in 2026 before all international markets are converted in 2027. From this point onwards, the entire Mini Babybel range will use certified paper from sustainable forestry.
Part of a comprehensive packaging transformation
According to Bel, the reduction of its ecological footprint is increasingly anchored in its corporate strategy - from the purchase of raw materials to logistics and packaging. Babybel plays a central role in this, as around two billion portions are consumed every year, meaning that considerable amounts of packaging material can be saved. At the same time, the Kiri brand is trialling paper-based packaging solutions, while products from The Laughing Cow and Materne brands are already being offered as bulk options via the DéfiVrac initiative.
Source: Bel
