Design Challenge ‚Better with Less‘ reaches the final
The Better with Less design challenge has reached the final. It called on designers to develop more environmentally friendly alternatives for plastic packaging.
21 August 2020
Better with Less - Design Challenge 2019-2020 (Image: Metsä Board)
The international packaging design competition Better with Less - Design Challenge 2019-2020 challenged designers to develop more environmentally friendly alternatives for plastic packaging. The competition is organised by Metsä Board, a European manufacturer of virgin fibre paperboard and a Metsä Group company.
A total of 146 participants from 28 countries took part in the competition. Ten finalists have now been selected to compete to win the competition and the main prizes:
Christine Gamboa, Philippines - Expandable eco street food package
Anna Nowak, Poland - Cradle box
Eric Smith, USA - Bruk.
This year played Sustainability and the Dual function packaging played a particularly important role in the designs submitted. There were several inspiring solutions, that reflect how consumer trends are changing. from plastic to more sustainable packaging materials postpone.
In several designs, the packaging played a dual role by becoming part of the product when used. This further strengthens the packaging cycle.
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Ilkka Harju, Chair of the Better with Less Design Challenge (Image: Metsä Board)
The chairman of the competition and member of the jury, Ilkka Harju, Director of Packaging Services at Metsä Board, summarised the jury's feedback: „We were impressed by the quality of the designs and the very international group of participants. It was easy to see that people in different corners of the world have the same environmental concerns - the need to find alternatives to plastic is a reality.“
The winners will be announced in the March 2020 will be announced. All ten finalists will be announced on the competition website, betterwithless.org, and the public has the opportunity to vote for their favourites.
