Vilsa-Brunnen is the first German beverage manufacturer to replace shrink film with innovative adhesive dots and recyclable cardboard carriers.
With the introduction of the Vilsa Nix-Pack, Vilsa presents an alternative to conventional packaging for disposable bottles. Instead of shrink film, strong adhesive dots are used, while a handle made of recyclable cardboard replaces the previous plastic carrying handle.
„With the Vilsa Nix-Pack, we are setting another milestone in our sustainable corporate strategy. We want to offer our customers an environmentally friendly alternative that combines the highest quality and innovation.“
Hans-Dietrich Kühl, Chairman of the Management Board of Vilsa-Brunnen
Focus on sustainability
The introduction has had a considerable impact on the company's carbon footprint. With the system from KHS, Vilsa saves around 50 tonnes of plastic which corresponds to a distance of 2,000 kilometres of shrink film correspond.
„The new packaging solution allows us to reduce our CO₂ emissions depending on the bottle size by 40 to 70 per cent. Specifically, we save on the 1-litre Nix pack 62.5 per cent CO₂ emissions a. The changeover is a logical development of our sustainability strategy.“
Henning Rodekohr, Managing Partner of Vilsa-Brunnen
Convenience and recyclability
In addition to the ecological advantages, the Vilsa Nix-Pack also impresses with its user-friendliness. The 100 per cent recyclable cardboard carriers is robust enough to be 1.5 litre six-pack to transport safely. Handling instructions are printed on the carrier. The adhesive dots are resistant to environmental influences and do not impair the recycling process.
Retailers are provided with a specially designed Information film to the changeover. The Vilsa Nix packs will be introduced across the board from May 2025, according to the information provided.
Source: Vilsa Fountain
