The refill tablets for self-mixing dishwashing and cleaning products from the Hessian start-up Blaue Helden are now being shipped in e-commerce packaging from DS Smith. Precisely fitting inserts mean that there is no need for additional filling material.
The Hessian start-up Blue heroes produces power tabs for self-mixing dishwashing and cleaning products. With its refill tablets, the company aims to reduce single-use plastic and CO2-emissions in the long term. The products are transported to the online customer in environmentally friendly e-commerce packaging. The material-optimised solution made of 100 percent corrugated cardboard comes from DS Smith. Thanks to customised inserts No filling materials for the dispatch of the 3 and 4 hero starter sets necessary.
In combination with the outer and inner printing, the shipping packaging is intended to offer one thing above all else in addition to protecting the product and nature: an unboxing that offers online shoppers a unique experience. as a positive brand experience will be remembered.
Refill tabs in starter set
With a power tab, a reusable spray bottle and water from the tap, consumers can mix their own bathroom cleaner, washing-up liquid, all-purpose cleaner or glass cleaner. Tabs and spray bottles are sold through drugstores and supermarkets as well as the company's own online shop. The young company offers the following via its two starter sets available online and commissioned DS Smith to develop and produce the corresponding sustainable e-commerce packaging.

For the hero packaging solution DS Smith Only as much material as necessary is used in line with our own circular design principles. Whether a 3 or 4-pack starter kit - the custom-fit corrugated cardboard insert secures the products in the packaging without additional filling materials such as plastic bubble wrap. The inlay and box can be unfolded in next to no time. However, the solution should not only score points in the start-up's logistics centre, but also with its customers thanks to its stress-free handling. Self-adhesive tape and a tear strip allow the packaging to be closed just as quickly as it can be opened later. The box also has tabs on the inside into which a flyer can be inserted.
Source: DS Smith








