In Germany, sales of non-alcoholic drinks in cans are booming. Cans are becoming increasingly popular, especially among younger people. As a result, the volume sold has recently risen rapidly, as data from market researcher NIQ shows.
Cola, lemonades, energy drinks, juice spritzers and iced teas in cans are becoming increasingly popular and the total volume sold has risen by almost 47 per cent in the past five years. increased to more than one million tonnes. One of the reasons given by market research company NIQ for the boom is that the tight lids on PET bottles apparently annoy many consumers, prompting them to turn to PET bottles. Alternative beverage can reach.
According to an NIQ consumer expert, there is a real boom in cans. Beverage cans would in high demand, especially from younger people and hyped via social media. Many brands are therefore currently expanding their portfolio to include cans.
According to NIQ, retailers were able to increase their sales of canned soft drinks between February 2020 and February 2025 by two thirds to 3.23 billion euros. Various media report that energy drinks account for more than 70 per cent of this.
The number of cans sold collapsed when the deposit on cans was introduced in 2003. However, after the introduction of the standardised deposit system in 2006, sales steadily increased again. However, the can is still controversial. While environmentalists criticise the high energy consumption in aluminium production criticise, manufacturers argue with the good recyclability and unlimited reuse of the material.
