Embossed foil printing is ideal for making packaging more eye-catching and appealing. It can be used to create highly decorative finishes, for example on packaging for food, medicines, tobacco or luxury goods as well as labels for wines and spirits.
Conspicuous Product differentiation is something that brand owners and packaging designers always and everywhere attach great importance to. Customer loyalty usually stands or falls on whether the product itself fulfils or exceeds expectations, while the packaging is very important for the initial purchase. It is estimated that around a third of all purchasing decisions are made on the basis of packaging, which emphasises the importance of an eye-catching design that stands out from the competition.
The highly reflective, shiny and metallic effect, together with tangible 3D effects created by the Embossed foil printing are particularly attractive and create an interesting depth on the substrate and light reflections from different viewing angles. The mirror reflection created by embossed foil printing has an unrivalled lustre and high reflectivity, making the finished products really stand out on the shelf.
Foil printing supports against counterfeiting
Embossed foil printing is not only used for decorative purposes, but is also used to create Holograms and therefore used as counterfeit protection, especially for food packaging, medicines and luxury goods. Holograms cannot be copied and are quick and easy to check: Both are important in the fight against counterfeiting.
Research has also shown that consumers prefer products with holograms when searching for brands because holograms convey a message of credibility and quality.
No compromises when it comes to sustainability
Many assume that finishes such as foil stamping are not recyclable and therefore should not be considered as sustainable packaging by product managers and packaging designers. However, studies have confirmed the recyclability and reusability of paper products finished using foil stamping. Brand owners can therefore be confident that this process helps to differentiate their products without compromising on sustainability.
Not as expensive as it looks
Foil stamping is often associated with premium or luxury items, so product managers and packaging designers may be under the impression that it is also expensive to implement. However, the technology has evolved and usage has increased significantly, allowing converters to utilise it cost-effectively.
The Total costs depend on many different factors, such as the surface finish, the types of foil and the embossing tool. Ultimately, however, embossed foil printing can be applied for just a few extra cents per box. These costs can of course be recouped through increased sales, thanks to attractive, high-quality packaging that enhances the value of the product it contains for the consumer.
Demand for stamping foil printing machines
What exactly is embossed foil printing all about? In a nutshell, it involves using pressure and heat to emboss a hologram, metal or pigment foil onto a solid surface such as paper, cardboard or plastic. This is done using an embossing foil printing machine that works with a metal plate into which the desired design is engraved.
The film is transferred from the metal plate to the substrate. The metal plate presses the film onto the substrate and thus transfers the film to the area of the packaging for which a metallic effect is intended. A tactile 3D effect can also be achieved by embossing the substrate. The current interest in this process shows that the market for embossing foil printing machines will grow significantly in the coming years.
BOBST bears the seal of quality
With over 40 years of experience in the development and manufacture of embossing foil printing machines, the company has always been at the forefront of progress in this technology. From the BOBST SP 1260 BM of the 1960s to today's sophisticated systems, the company's flatbed embossing foil printing machines have constantly pushed the boundaries of what is possible in embossing foil printing.
Embossing foil printing machines from BOBST are the answer to a wide range of applications different production requirements, from large-area film and hologram applications with pin-sharp precision to the creation of highly complex film effects. The machines in this series enable impressive end product quality while offering the performance, versatility and reliability that modern production requires.
[infotext icon] BOBST machines offer several special features, including high register accuracy at high speed, low film consumption and fast changeover times. They are also extremely reliable, making them a safe long-term investment. Customers benefit from worldwide customer service and support for training and application[/infotext].
